I hope you enjoy reading this blog post. If you'd like my team to just do your marketing for you, click here. I read an article from my buddy the other day and it had an interesting trend. 14.1% of all search queries on Google are in the form of a question. Here is the […]

Fedrigoni was founded in 1888 and has longstanding relationships with the creative industries. The Italian paper company's products are widely used for everything from printing and publishing to bookbinding and packaging. The company hired Pentagram partner Harry Pearce to create its new global brand, merge its sub-brands (including recently acquired companies like Ritrama), and create […]

If you run an ecommerce brand, there is a good chance you have an Instagram account. However, how much time do you spend on your Instagram bio? You probably spend a lot more time creating great looking posts and engaging stories. How long should e-commerce companies spend writing their best Instagram bios? Having an excellent […]

Starting left to right from top: Debbie Field, Lana Dewit, Linda Kingman, Brienna LaCoste, Kayla Ellsworth, Melinda Koski, Jennifer Hirsch, Kate Bushnell, Julie Well and Meg Breslin. Much has changed for women in business in the last few decades: more women in leadership positions than ever before, and more justice and progress are being made […]

During the day, Gavin Strange works as a director and designer for Aardman Animations and at night as JamFactory, a pseudonym he uses to indulge his love of side projects. Here he tells us how he does it When designer and director Gavin Strange was 17, he decided that university was not for him. After […]

Tired of hearing that "content is king?" It's a phrase that makes most marketers roll their eyes. Does it still sound true? If so, why is the content still so important? Where does the phrase “content is king” come from? In 1996, Bill Gates wrote an essay that changed the course of digital marketing. With […]

The pandemic isn't specifically mentioned in this new campaign, but its message that "we're going to grow again" clearly alludes to our hopes of emerging from the lockdown, as well as our ability to grow B&Q crops With B&Q making a profit over the past year from customers taking an interest in home improvement, the […]

The New York branch of the global agency Design Bridge has developed a new identity system and packaging design for New Holland Brewing Co. The brewery and beer brand is based in Michigan, specifically in a small town called Holland, which some locals affectionately refer to as New Holland after the beer, the agency discovered […]

It's a pay-to-play world. From social media to Google Ads, companies invest thousands of dollars in paid ads every month. However, there is one lurking metric you may not be tracking: your PPC churn rate. When it comes to paid ads, most marketers and business owners track metrics like click-through rate (CTR), quality score, and […]

The 2021 F1 season starts on Sunday in Bahrain. To mark the occasion, Wieden + Kennedy created a spot that focuses on the emotional impact of sport on its fans It takes over 30 seconds to see a car for the first time in this new F1 display. Instead, it builds tension by focusing on […]