By now, you've probably heard a lot about Gen Z's most popular social media app, TikTok. TikTok is a video sharing platform that allows users to create and share dynamic short form videos (60 seconds maximum). Users can add song snippets, special effects, and filters to their videos and then share them with a large […]

In the latest in our series, which explores how working life differs for creatives in in-house agencies, we hear from Ed Morris, ECD at DraftLine Europe, the in-house agency for brewers AB InBev Ed Morris began his magic advertising career at GGT, HHCL and St. Luke's in London. Indeed, its early promise was discovered by […]

Remote work is going from an occasional benefit to the norm. As long as you have a computer and internet connection, you can do your work anytime, anywhere. For marketers: creating promotional materials, meeting with clients, and completing projects from home, hotel, coffee shop, or library – basically anywhere with an internet connection. While remote […]

CR talks to three portrait photographers about why they were drawn to the art form and the importance of trust and collaboration when working on a topic The job of a portrait photographer is to capture your subject. This can be accomplished in a number of styles, approaches, and methods, but regardless of how it […]

Do you want to know how your SEO efforts are paying off? Google offers a free tool called the Google Search Console, which has a lot of detailed information about your website's performance, security issues, errors, and much more. How does it work? We'll get into that today. What is the Google Search Console? Google […]

Eichhof, now owned by Heineken, has been brewing beer in the Swiss city of Lucerne for over 185 years and is still closely associated with its home region. Heineken commissioned Pearlfisher to further develop the Eichhof brand and its 13 different varieties for a global market. "Eichhof is legendary in the Central Switzerland region, but […]

The advent of P2P file sharing and streaming services changed music forever. If you just read the headlines, you might think the industry is on shaky ground. Google the phrase "Napster killed the music industry" and you will see 242,000 results. Does that mean music marketing is dead? Actually, the reality looks very different. In […]

We found that leaders always communicate – even when they don't know they are. It is fair to say that 80 to 90 percent of the average management week is spent on communication. But how much time do the same executives spend planning these communications and thinking about the messages they send? That's more like […]

Rachel Seidu's first introduction to photography took place at her local church when she was approximately 16 years old. They wanted volunteers to take photos, but the training was minimal. "We were trained to click the shutter, only we didn't learn to understand the camera or anything," she says. "But I've since told all my […]

Do you remember disposable cameras? Well, they're making a comeback, but this time it's all online. It's called the Dispo app. Dispo is essentially the one-way camera for the modern audience. It's fun, authentic and causes a stir on the internet. According to Axios, the company is already valued at over $ 200 million and […]