As the oldest Gen Zers reach the age at which they can make their own purchasing decisions, you have a whole new audience to target with your paid ads. Search interest in Gen Z has increased so much that as of March 2021, the search for Generation Z has surpassed the search for baby boomers […]

Wild Flowers was first published in 1983 and was Meyerowitz's third photo book. Cape Light and St. Louis & the Arch. Taken with a view camera, the images in these projects are deserted and show beautiful, almost architectural landscapes that play with light and space. In contrast, Wild Flowers is full of human interaction and […]

Increasing sales isn't necessarily the best way to improve your bottom line. A better solution might be to reduce the cost of goods sold. Paying less to buy the products you sell can translate into higher gross revenues and higher profits even if the amount of products you sell remains the same. If you're ready […]

On the occasion of the one year anniversary of the declaration of a global pandemic, we are only just beginning to understand the impact of this health crisis on our lives on both a personal and professional level. Although all the consequences are complex and likely different, we anecdotally know that the pandemic, as well […]

Last month, Brazil-born London designer Leonardo de Vasconcelos launched a self-initiated data visualization project called Judging by the Cover, which draws attention to the gap between white and BIPOC authors, editors and contributors to design books published by a selection of leading international publishers . The study reports the number of design books published by […]

What's the first thing you check out in a book (after the cover)? I bet whether you shop at the library, bookstore, or online, it's the book description. What does that mean for you as a writer? You need to know how to write a book description, preferably a great one. As with dialogue, knowing […]

With an advertising audience of 353 million, Twitter is an extremely effective free advertising tool. As you probably know, the social networking site also has numerous paid advertising opportunities that you can use to target your followers, automate your bids, and promote your business. When used correctly, these ads allow your brand to gain visibility […]

Telling a story in a picture is probably the most difficult and powerful element of street photography. There is no short, no direction, and often the photographer just waits and has to trust his intuition to find the shot. From the eye-catching black and white street photography of Henri Cartier-Bresson's "crucial moments" to Bruce Gilden's […]

983079_HowMuchDoFacebookAdsCost_030321 Last year, Facebook had sales of over $ 84 billion. Where do you think most of this income comes from? If you guessed Facebook Ads, you are correct. Facebook advertising offers endless opportunities to interact with your target audience on a conversation platform. If 68 percent of Americans log into Facebook every day and […]

Google's art platform Google Arts & Culture has launched a permanent interactive collection that traces the history and legacy of electronic music, as well as its place in shaping technology, movement, and culture in a broader sense. Over 50 international cultural partners from 15 countries are involved in the virtual exhibition entitled Music, Makers & […]