With more than 3.6 billion social media users worldwide, social media marketing cannot be ignored. Savvy marketers know that social media is an integral part of any marketing campaign. For companies, every social media platform is an opportunity to get in touch with their target group. Even marketing stars know that strategizing and managing a […]

Armed with her camera, Linda Simpson found herself in the heart of New York's burgeoning drag scene in the 1980s. Her new book gives a glimpse into the hedonistic highs and melancholy lows that defined the era Drag existed in one form or another as early as the 17th century when the theater's connections to […]

The tourism industry is rich and exciting, full of cultural knowledge, shared experiences and career opportunities for marketers. This is true. The tourism industry we know today was largely created by advertisers. Before the 1920s, travel was a luxury only available to the rich. However, with the advent of paid vacation time in the 1930s, […]

"I think I've always been interested in subcultures and visuals that other people conventionally don't find pretty," says Louise Zergaeng Pomeroy. Born and raised in Brighton, the illustrator's stylized aesthetic is heavily influenced by her time in the city. "Some of my earliest drawings show characters with mohawks, based on the punks who lived down […]

People might think that PPC is all about playing on a huge budget, but I'm here to tell you that's not entirely true. Yes, your PPC campaigns can be expensive if you haven't targeted your ads with the buyer's journey. However, when you combine PPC with customer journey mapping, you are effectively guiding your prospects […]

The online comedy was on the rise before the pandemic but has skyrocketed since then. Here, Mark Sinclair examines what type of writing works best online and how brands can get on the scene If you laughed at something today, there is a good chance it was something you saw online. Whether it was a […]

The hardest thing about SEO is link building. Everyone says if you just send email to people begging for links, you will get them. And while that is something that is true, it doesn't make it any easier. If you send 100 emails you might get 2 or 3 links. So I've decided to change […]

For a long time, the path to comedy seemed to take place in clubs until one was noticed or wrote countless specs – again until one was noticed. It's not the most comprehensive way of entering an industry that has often felt constrained in the voices and stories that are celebrated. However, in recent years […]

Disclosure: This content is endorsed by the reader. So if you click on some of our links we may receive a commission. Everybody makes mistakes. Some big, some small, but some are downright annoying. And one of the most notorious headache causing mistakes you make is messing up your code. Coding is everything when it […]

Managers may shy away from humor in difficult times. Yet, as leadership coach Tanya Livesey points out, one of the most powerful ways to help your team bond is laughing “We don't need greater professionalism in our workplaces. Instead, we need more of ourselves and more human connection. “Jennifer Aaker and Naomi Bagdonas, humor, seriously […]