Millennials are something of a mythical bunch in society. Much is said about their behavior and preferences, but many of the stories seem to contradict one another. Even narrowing down the representation of millennials by age group is a challenge, and many people have different views. This confusing picture makes it difficult to reach millennials […]

Today more than ever, leaders play a critical role in connecting, calming and inspiring their teams. Even if you and your organization are challenged in this time of uncertainty and change, employees have a lot on their minds and often a mixture of emotions about themselves, their families and their work situation. A little empathy […]

Nike's latest ad aims to launch the new Nike (M) maternity collection. However, like the sports brand's commercials, it carries a deeper message that indicates concerns women may have about the ways their bodies may change during pregnancy and postpartum. The film, entitled "The Toughest Athletes," asks whether motherhood and exercise can be successfully combined, […]

Otta was founded in 2019 by Sam Franklin, Theo Margolius and Xav Kearney, all of whom had previously worked for the real estate agency Nested. Instead of showing long lists of jobs from users, recommendations are adjusted based on actual searches – taking into account desired salary, company size, industry, etc. Otta also provides additional […]

New York-based designer Alex Merto says he got into graphic design by chance. Believing himself to be a failed high school student with no "clear path to anywhere," he spent a lot of time making music in various bands and designing album covers. He eventually moved from California to New York to study at the […]

How can you take your influencer campaign to the next level? You may want to include a different angle, e.g. B. Paid Ads. Some of the best marketing campaigns have multiple elements so that potential customers can see your brand in different places and from different angles. There are many ways to layer your marketing […]

The studio was hired to create something “disrespectful and bizarre” for a new bar and restaurant. It brought together local history and a brave frog mascot Studio DBD founder Dave Sedgwick found the name for the Prestwich restaurant after studying historical maps of the area and discovering that there was once a water fountain. He […]

Running a blog is a lot of work. You have to constantly feed in new content, keep up with WordPress updates, maintain your hosting account, moderate comments, respond to readers … dozens, maybe even hundreds, of small tasks. In addition, your blog will be promoted and monetized, which means even more work. It's not difficult […]

The shapes in Nick Dahlen's creations are strong yet sleek, with satisfying bends and curves accented by thick, dense shadows. His textures have the dirty quality of early airbrush art, which seems to be a trace of his past dealing with graffiti. Dahlen's artwork also has a sense of rhythm, which may explain why he […]

The age of the smartphone opened a whole new window for companies in which to interact with their customers using apps. With apps allowing customers to interact with businesses anytime, anywhere, apps quickly became popular. Unfortunately, apps aren't as exciting for consumers as they were in their early days. This has resulted in app retention […]