In the new book The Design of Race, Peter Fine discusses how technology, graphic design, typography and photography have influenced the ideas of racing in America Peter Fine has explored the relationship between race and graphic design for the past decade and has consolidated his research in his new book, which discusses the effects of […]

With most events going online, you need to find strategies to find and attract online event sponsors. Hosting an event, including online, is expensive. And selling tickets alone is unlikely to cover all of your expenses. This is where event sponsors come into play. What is event sponsorship? Event sponsorship is an agreement between an […]

In Global Women New Zealand's campaign for this year's International Women's Day, the platform highlighted “maternity punishment” in a short animation directed by Passion Pictures director Anna Mantzaris with Saatchi & Saatchi New Zealand. Building on the concept of the director's 2019 short film Enough, the film features humorous workplace sabotage to illustrate that a […]

Whether you're just starting out or you're an old pro, who doesn't want to be a successful entrepreneur? Owning a business gives you a sense of freedom and empowerment. You can build things and watch them grow. Entrepreneurs make decisions for themselves, realize their creative visions, and develop lasting relationships with other entrepreneurs, customers, and […]

Sunday is a new short film that discusses the role of local soccer teams in supporting men's mental health The film was filmed in various locations in the north west of England and shows the vital role Sunday League football can play in men's lives and how the lack of play during the UK lockdown […]

Everyone keeps asking me the same thing when I recommend business owners invest in PPC advertising: How much do Google Ads cost? My answer is always the same. It depends. The truth is that the cost of Google Ads can vary greatly depending on your industry and strategy. Some companies can be competitive on a […]

Two decades after his groundbreaking series Raised by Wolves, Jim Goldberg's new book Fingerprint looks back on his time in which he documented California's forgotten youth with a collection of previously unseen Polaroids. Here the photographer discusses what he has learned Jim Goldberg forged a career shedding light on people who exist on the fringes. […]

Everyone loves music. Using it in paid advertising campaigns is a powerful way to get people's attention or appeal to their emotions. The right music, used in the right way, can have a positive impact on metrics like click-through rate and traffic on your website. Why is music in Marketing paid campaigns beneficial? In the […]

It seems like an easy point of communication, but many of us forget to share the motives behind our actions. As a result, we can make people scratch their heads. Think about what grade you would give yourself, how well you would give feedback to employees. Many of the executives I work with are brutally […]

Forty-eight fathers feature in Single Dad, a new photo book that aims to undermine long-held ideas about fatherhood and masculinity Although the number of single mothers in the UK remains disproportionately high than that of single fathers, single parent families have grown faster over the past two decades. Portrait photographer Harry Borden's new book Single […]