Facebook carousel ads provide marketers and entrepreneurs with a compelling way to showcase their products and services to customers. Since it can contain different images or videos, it seems like a straightforward yet effective marketing strategy. How can you use Facebook carousel ads for your own social media strategy? Let's start with the basics of […]

The past year presented companies with enormous challenges. Brands have had to adapt to brick and mortar store closures in and out, and many restaurants have stayed afloat by expanding to home kits. The changeover conditions triggered by the pandemic have resulted in some brands quickly getting an e-commerce platform up and running that they […]

The terms B2B (business-to-business) marketing and B2C (business-to-consumer) marketing sound similar, but they differ significantly in practice, especially when it comes to paid social media. Areas like content, goals, best practices, and which platforms to use can affect the most effective strategies in paid social media. This table shows some of the main differences. These […]

The pandemic has brought far more to the creative industry than just digital acceleration. It has shed light on career opportunities beyond the capital city and made it more accessible and inclusive, says Charlie Butterfield, partner at fst In the past year there has been a lot of talk about changing the way we work. […]

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"The earliest memory of being creative is making clothes for my cats," says Daisy Tortuga. The multidisciplinary artist grew up at a young age in the coastal town of Deal, Kent, and was actively encouraged by her parents to experiment with creative activities such as painting, sewing, knitting, clay modeling, and more. “I think there […]

967225_15Examples of successful banner advertising_021621 Banner advertising is everywhere. So productive in so many pages of the internet that you probably visit regularly that you may hardly even notice them. Which is kind of the point. Banner advertising is a type of paid ad that can be seamlessly placed on the top, sides, or bottom […]

Changes of any kind in a company can bring uncertainty. And when things feel unsafe, communicating proactively is more important than ever. Everyone will have many questions about the future, and it is important not to ignore these questions or to pretend no one is asking them. What's the best way to talk about change? […]

The Princess and the Clock is the new single from the London band Kero Kero Bonito. New animator and director Dan W Jacobs created an adorable video for their release. "I've worked with KKB's management, Verdigris MGMT, on a few animation projects for their roster over the years," says Jacobs. "They were looking for something […]

Social media is a noisy place. When you log into Facebook, Instagram, or TikTok to enjoy content, you will be bombarded with ads and thousands of posts about all sorts of things, many of which you may not care about. It's overwhelming at best, and at worst, it makes us feel lonely. For the most […]