As the competition for customers gets tougher day by day, brands need to be smart about the way they do their marketing. You need to use marketing strategies that work. One such marketing strategy is direct response marketing. Unlike other marketing strategies, which are initially about building relationships with potential customers, direct response marketing seeks […]

Jump off a high dive. Get behind the wheel for the first time. Make your first speech in front of a large crowd. When you look back on some of the scariest things you've done in life, the odds are one big reason you accomplished them: Confidence. Perhaps a parent stood by your side to […]

We talk to the creatives behind Gen Z icon Lil Miquela and the first virtual influencer to age over time, Sylvia, about the process of bringing them to life – and why the virtual influencer industry needs a rethink Most of us are used to the way social media blurs the lines between reality and […]

We all love a great promotion. Whether you're saving 20 percent, buying one, getting one for free, or a limited-time deal, we're all sucks for a deal. So why not use promotions in your paid campaigns? By promoting sales, your ads can jump off the page, increase engagement, and increase your sales. Let's take a […]

"When Trump was elected in 2016, I was pretty nervous and felt that I had ignored the world," recalls Nick Meyer. The photographer had been living in Greenfield, Massachusetts – the former mill town where he grew up – for around ten years. At that time he knew people who traveled to the Mexican border […]

If you want to write a book, you need book writing software that is up to the task. Yes, you can invest in special book writing programs. But you don't have to: a great writing tool is probably already available by the time you know how to write a book in Microsoft Word. There is […]

Good writing can move mountains. Think about the last time you bought something – what sold you in the product or service? The features, benefits, or price may all have played a role in your decision. But in reality it was the copy that did the heavy lifting. After all, you wouldn't have known anything […]

In her latest column, CR's agonizing aunt Anna Higgs describes the benefits data can bring to creative work, but explains why she shouldn't be leading all decision-making Dear Anna, Increasingly I hear the sentence: "We are moving towards a more data-driven company." What does that actually mean? I understand the question and the measuring equipment, […]

How do you inspire customer loyalty? PPC and social campaigns might not be the first things that come to mind – but maybe they should. Most marketers focus on attracting new customers when it comes to paid marketing. That's understandable – who doesn't want new customers? Acquiring new customers can help your brand grow. However, […]

McDonald’s partnered with independent design agency Pearlfisher to redesign the brand’s global packaging system. The focus is on a bold graphics system designed to "convey a sense of joy and lightness" and uses vector-style illustrations to represent various elements on the fast food chain's menu. With more than 60 million contact points every day, the […]