Did you know that the average American sees over 5,000 ads a day? That's a tremendous amount of content to compete with, especially if you're running a small business or a new startup. To get noticed, you need to clearly communicate to consumers what is so great about your products and why they are superior […]

Welcome to my weekly roundup of the best of the latest leadership and communication blog posts I've seen in the past few weeks. Given the current business situation today and how much has changed as a result COVID-19 I continue to advocate racial justice and continue to use the weekly round-up as a place to […]

From the surprisingly radical roots to the post-pandemic role, Jennifer Kaufmann-Bühler – Assistant Professor of Design History at Purdue University – talks about the legacy of the open plan office It's hard to come up with the very first example of an open plan office, but there is general agreement that it emerged in the […]

How important are marketing ethics to your buying decisions? If you are like most consumers, ethics are very important. Consumers are drawn to brands that promote sustainability, environmental concerns and social responsibility. Unsurprisingly, we are drawn to brands that bring something good to the world. By promoting good causes and following marketing ethics, your brand […]

Online mortgage company Habito has built a reputation for doing things differently by using surreal imagery in both its branding and advertising that set it apart from the stuffy corporate image we typically have of the financial sector. But no one could have seen the latest communication coming. Created just in time for Valentine's Day […]

Writing a book is difficult. I've written seven books and at one point I thought with each of them: "There has to be a tool, a software for writing books that will make it easier for me to achieve my writing goals." Bad news / good news: Writing a book will always be difficult, and […]

Are you looking for home business ideas so you can finally finish your nine-for-five? Or would you like an additional income to be able to afford your dream trip to Mexico? Starting a profitable home business begins by looking at your life, your needs, the types of work you want to do, and, perhaps most […]

Inspired by the characterful worlds of directors like Wes Anderson and Taika Waititi, Visbii's colorful illustrations play with personality and physical form to produce wonderfully unexpected results. With a client list spanning everyone from the Wall Street Journal to Women & # 39; s Wear Daily, you'll be forgiven for having honed her craft for […]

It's hard to believe, but just a decade ago the internet was full of articles asking how Facebook makes money. Nobody asks that anymore. Today we understand that advertising is the lifeblood of all major social networks. Paid social media has become an important part of many brands' marketing strategies. The more people who have […]

Dexter McLean's profound images bring out perspectives and stories that are underrepresented in much of the photo and media landscape. His Aspire Gym photo series features portraits of athletes on a wheelchair rugby team who visit the gym to exercise and socialize. "I've tried to give a perspective that society has never seen. Some disabled […]