Despite the minimal approach in the illustrations by Belgium-born Giselle Dekel, she is still able to translate everyday events and feelings such as tiredness or changing clothes into something dreamy and sharp. “Everything starts with a feeling,” says Dekel of her creative process. "As soon as I have a clear idea, I try to imagine […]

Businesses live and die based on leads. Nobody converts without leads. Nobody pays without modifications. Without payments, your business dies. Generating leads is easier said than done, however. After all, SEO takes a long time to impact your business. PPC shows different results. Social media takes a lot of attention and banner advertising doesn't really […]

Studio Sutherl & designed a new visual identity for the charity that focuses on education and philosophy and aims to embrace the idea of ​​different perspectives Studio Sutherl & created a new visual identity for Perspectiva, a charity and collective of scientists, artists and activists. Together they want to develop new ways of looking at […]

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As part of the Open to Better campaign, Coke's cans have been redesigned, replacing the usual logo with text where customers can personally commit to doing things differently in 2021 To spread some happiness and hope after a horrific year, 72andSunny Amsterdam is developing a range of limited-edition packs of Coca-Cola Original Taste, Zero Sugar […]

Beacon technology is the next generation of proximity marketing. If you don't use it, you could fall behind your competitors. By leveraging the data collected by beacons, marketers have more options to track paid campaigns, send personalized messages to consumers, and improve local search engine optimization. In addition, the beacon technology market is exploding. Statista […]

You may have the most compelling vision for your business, but if you can't get it out of your head and get others to see and believe in it, it might as well not exist. Here are 5 ways to bring your strategy to life: write it downPut the strategy on a single piece of […]

Apple's new Shot on iPhone short film by The Farewell director Lulu Wang confronts fear of the unknown with the eyes of a child. At the center of the narrative of the film is the Nian, an animal creature from Chinese tradition, as well as the figure that symbolizes the “year” or “New Year” – […]

Have you ever wondered how the elements of the story affect the genre of your book? Do some elements of the story have more meaning in a book because of the genre of the book? I can imagine several times when I went to a restaurant and took the time to slowly chew my food […]

When Ben Kay discovered that Fernando Machado, CMO of Burger King, was tweeting about copywriting, he was impressed and wondered why creatives don't do the same As I write this column, I tend to look at a trend or a current problem in advertising. I almost always end up explaining why this might be problematic, […]