The marketing and advertising industry is a fast-moving industry. As technology advances rapidly, it is more convenient for people to do their purchases and other transactions online. As digital interactions overtake personal activity, this lifestyle change means one thing for businesses – they need to spin fast. Otherwise, only customers can be lost. Enter retail […]

For many of us, the words "I don't know" are like kryptonite: a sign of weakness. In reality, the ability to say "I don't know" can be a hidden strength. Especially in times of change, we have to be honest, straightforward and timely about what we know – – Even if there are open questions […]

For photographer Sydney Rahimtoola, imaging has been an essential tool in exploring some of the more difficult questions surrounding identity. After spending her younger years in Queens, New York in a neighborhood teeming with immigrants and migrants, the photographer was fascinated by community ideas from an early age – especially given her family's Dominican heritage. […]

It's goal setting season again! Have you already set your writing goals for 2021? Are you planning to send a letter to editors or literary agents this year? Love them or hate them, the idea of ​​goal setting permeates the entire month of January. And most of these goals are "positive". From physical appearance to […]

People have questions and want answers to those questions. If they do, where are they going? Usually they go to someone who has the answer and if you are lucky you could be someone. The Q&A format offers you an excellent opportunity to answer many questions in a short time. Best of all, if you […]

I recently read a press release for a new advertising agency. It went through the usual "revolutionary" new ways of working that would "tear the old model apart", but part of its proposed structure made me pause. Instead of using a permanent creative department, a pool of freelancers should be used depending on the customer's […]

Disclosure: This content is endorsed by the reader. So if you click on some of our links we may receive a commission. All businesses need a good website. The websites must load quickly and have a profitable design. The good news is that there are a ton of great WordPress themes out there that do […]

Dear Anna, I would like to know how to restart myself as a creative in my 40s. A career in illustration has always been something I wanted to do and Covid-19 gave me the opportunity to pursue this – I retrained online through Falmouth Flex (and it was amazing, by the way). But how does […]

Google has an impressive resume with extremely impactful and successful products. For example, products like Google Search and Google Docs are used by millions of people around the world every day. But no business is perfect. Even the most inspired innovation can fail if the market doesn't respond. Because of this, in the past few […]

It's hard to imagine the impact Channel 4's arrival had on its launch in the UK in 1982. In a world now saturated with television channels, where watching live is getting old-fashioned, and where the most dynamic storytelling – and talent – is now on TV rather than movies, it's hard to make a living […]