The growth of the SaaS (Software as a Service) sector is undisputed. The SaaS market is growing 18% annually and the SaaS mobile industry is projected to be worth $ 7.4 billion by 2021. This is great news for software-as-a-service companies and marketers who rely on SaaS sales tools. Using SaaS sales tools, you can […]

For the next piece in our surviving series in 2021, we're putting the review of your work in the spotlight. Understanding your worth as a creative is not a new concept in the industry, especially when such a large section of the workforce is still made up of freelancers. But it can feel like a […]

The furniture giant's Fortune Favors the Frugal campaign celebrates the little things that people can do to become more environmentally friendly In the ad staged by Tom Kuntz, a meteor made of garbage is racing towards the earth. But when people repaint old furniture, pickle vegetables, and reuse water at home, it gradually begins to […]

Brooklyn-based illustrator and designer Sophi Miyoko Gullbrants describes her style as ethereal yet solid. "There is a lot of play with how solid and heavy the objects and figures look and how soft and immaterial the space they are in is," she explains. “I think the real line of passage in my work is the […]

Disclosure: This content is endorsed by the reader. So if you click on some of our links we may receive a commission. Most project managers admit that they have trouble defining clear goals. And even when the goals are clear, it can be difficult to measure progress. In addition, it is not always clear who […]

It is a common misconception that great leaders rarely reveal their humanity. Instead, I think that there are simply some leaders who are disconnected from their team and leadership role (some might say that this is a "sin" of leadership). Most influential leaders understand that personal connection with employees is critical to their success. So […]

Fashion and portrait photographer Michelle Watt said she first pursued a career in the industry to gain access to people and places that she admired. "I think I was looking for some kind of validation and photography was a vehicle for that," she says. “I did it diligently. I also found some pictures that moved […]

Have you ever felt a rush of scared writing while trying to end your story? Do you often label this writer's pad before letting it take over? While writing, did you feel anxious, like you were a poor writer, and then made you give up? Countless writers suffer from fear of writing every day. Whether […]

Have you used shops on Instagram? With over a billion active users and growing, Instagram may already be one of your favorite places to promote your ecommerce store. There are many opportunities for marketing on the channel, however, so it can be a great place to build a follower base and get the word out […]

You could purchase a marketing automation tool and try to figure it out for yourself. Or you could get a marketing automation company to do it all. Look, marketing automation is getting crazy complicated. Lead routing, lead tracking, campaign measurement, all emails and landing pages, lead nurturing, dozens of segmentation lists, it goes on and […]