You did the incredible thing – you created an app and started marketing it. While congratulations are in order, creating the app is only the first step on your path to success for the app. The next (and arguably most important) step is optimization. With consumers spending four and a half hours a day on […]

The year in music was a strange one at best. Despite the struggle, uncertainty and restrictions that the pandemic has placed on the music industry this year, music videos have still thankfully been made. However, the pandemic has affected the style of work. For example, we've seen an influx of animated promos from well-known stars, […]

Disclosure: This content is endorsed by the reader. So if you click on some of our links we may receive a commission. Would you like to dive right in? My top recommendations for webinar software for almost any business need are: Demio, Livestorm or EasyWebinar. With so many people working from home, it becomes even […]

Eat Offbeat's seeds were planted in 2013 when Manal Kahi arrived in New York and was impressed with the quality and variety of the peanut butter on offer, but less so with the hummus. She and her brother Wissam were on a mission to find a hummus as good as their grandmother's, which made them […]

The average American sees up to 10,000 ads and brand messages every day. Sounds a little overwhelming, doesn't it? That's because it is. After seeing so many ads every day, viewers just stop noticing – which means they don't bother with them. This means you miss out on sales opportunities. You need to go further […]

Taking an active role in developing your team shows confidence and concern for the future of the company. It also gives employees feelings of meaning, community, and worth. When you create a culture where employees achieve their goals and know that their thoughts and insights are valued, you increase productivity, morale, and engagement. Put these […]

According to Eilidh Reid, her career so far has been a series of fortuitous opportunities and unexpected victories. After four years of multidisciplinary experimentation at the Duncan of the Jordanstone College of Art & Design, her confidence was given a blow. An outside auditor mocked her portfolio as "too broad" and said no one would […]

There are so many gifts to give, items to buy, items to buy. But what if you give something different this year? What if you write gifts instead of things? I love the Christmas season. I love decorating the tree and baking cookies with my daughter. I love wrapping gifts and hiding them from prying […]

You have invested a lot of time creating a blog. You regularly post content and start building an audience. At some point, you probably want to monetize it, right? Why not let all the hard work pay off? So you're diving into affiliate marketing, which has a lot of earning potential. A study by VigLink […]

While the first two months of 2020 – in the UK at least – may have been relatively normal through the end of February, most people were just talking about the coronavirus. And yet, when the UK lockdown finally began in earnest on March 23, it still felt like a shock as many companies were […]