To a non-marketer, tracking cookies sounds like a scavenger hunt for baked goods. Sounds innocent, doesn't it? For all of their cute sounding simplicity, cookies have come under fire lately. With the new General Data Protection Regulation (GDPR), cookies have played a central role in the fight for data protection on the Internet. This is […]

It's been a strange year for cinema. In films like Wonder Woman 1984 and No Time to Die – which should have been the big blockbusters of 2020 – the advertising campaigns were put into a bizarre queue pattern. Every now and then, new variations of their key art pop up to keep audiences warm […]

Marketers have long sought the silver bullet that drives leads and sales. That one hack that can help them sell sand on the beach. As we all know, there is no silver bullet in marketing. One thing comes pretty close though – subliminal messaging. What is subliminal messaging? Subliminal messages are not new. History suggests […]

When we connect IRL, great things happen. Compared to digital interaction, we can build more fulfilling relationships with a more diverse group of people – and have deeper, more meaningful conversations that can spark real change. After months of isolation, lockdown and containment during the pandemic, this kind of close personal contact with loved ones […]

Between the sound equipment, hosting options, learning to edit, and everything else that goes into starting a podcast, the concept can be overwhelming. But I'll tell you a little secret: it's not that difficult to start a podcast. In fact, you can have one up and running in about two weeks. In this post, I'll […]

In photography, as everywhere, 2020 was a very strange year. Thousands of exhibitions have been canceled and interrupted, major events such as the Paris Photo Art Fair and the Les Rencontres d & # 39; Arles Festival have been canceled and numerous picture makers and institutions have been forced to sleep. And while Covid was […]

If you have a website that publishes content, you know one thing is especially important: monetizing your traffic. You have put a lot of time and effort into creating a great website, and there is nothing like turning all that hard work into money. However, monetizing your website is not as easy as it may […]

If music has slipped into the darkness of streaming in recent years, this year it has been pushed into the background again. With the pandemic turning the music industry upside down, listeners have accepted Bandcamp Fridays – the music platform's regular fee waiver initiative – while Charity Vinyl Sale Secret 7 ”raised £ 134,000 for […]

As a savvy internet user, you might think that nobody clicks on Facebook ads. You are wrong. Facebook is well on its way to generating over $ 60 billion in advertising revenue this year. Someone clicks. How do you get them to click on your Facebook ads? More importantly, how do you get them to […]

If you've been thinking about government design or communications before 2020, you may have landed on gov.uk, a great example of how design has helped government communicate openly, accessible and straightforward with its citizens. Since that key work by the Government Digital Service in 2012, the relationship between the UK government and the design and […]