After the 2016 Brexit referendum, there was a significant increase in branding targeting the UK. In 2018, Tesco launched its 'UK-first' budget supermarket Jack & # 39; s proudly decked out in red, white and blue and studded with Union Jacks. In 2019, Vauxhall's campaign in the UK paid tribute to the great British van […]

What if you could start your novel without fear of failure? What if you had such a foolproof process that you knew you would end no matter what writer's block threw you? The zombie apocalypse could finally strike and you would still be facing the blank page to end your novel. Every day I speak […]

Cell phone ad optimization is a tactic in the toolbox of almost all business owners. Most of the time, the CTA requests some kind of conversion for these ads. It could be a purchase, subscription, or free trial registration. But is that good for all cell phone ads? Is that even what cell phone ads […]

When Design Bridge founder Graham Shearsby finishes his time in the studio, CR talks to him and CCO successor Emma Follett about the challenges of handing over the creative baton After nearly 35 years at Design Bridge, Graham Shearsby is leaving the studio he founded in 1986 with ten others. Shearsby has been in the […]

Disclosure: This content is endorsed by the reader. So if you click on some of our links we may receive a commission. Presentation is paramount for blogs. Whether you blog as a side hobby or for a business, finding the right platform and topic for your blogging needs is important. Fortunately, WordPress is one of […]

As he publishes a new book, the Barcelona-based artist talks to us about his creative process and what it's like to be introduced to the visual arts from the day you are born To say that Ricardo Cavolo had an early introduction to the arts would be a bit of an understatement. Born in his […]

You have worked long and hard on this book and it is finally finished! What now? It's time to identify your book genre (if you haven't already) so that you can better place and market your story. Understanding the genre is one of the most important details you will need in order to market and […]

You can use Facebook polls to clear up your audience's problems, what to create next, and how they really feel about your brand. While it can help you make more strategic business decisions, Facebook polls can do other wonderful things for your online presence like: Increase Your Facebook Page Engagement (asking questions is one of […]

A new Xfinity commercial that I saw recently caught on in many ways. Entitled "The Greatest Gift," it's a fun but true reflection of the crazy and busy year 2020 so many of us had. Santa Claus – "the boss" – explains via video conference with his team of elves that the old ways of […]

The death of George Floyd and the subsequent BLM protests caused a seismic shift in the focus on diversity on the global agenda. Brands of all shapes and sizes demand to deal with the matter and connect with a broader cross-section of society. As a direct consequence, the demand for brands to collaborate with different […]