Ecommerce merchants face many obstacles in the online business space. A common but persistent problem is raw material products. The accumulation of inventory can increase operating and storage costs. As more products get into the warehouse, the cost of storing unsold items can drain your company's valuable financial resources. In addition, seasonal trends and products […]

As the pandemic continues to create numerous challenges around the world, reduced budgets and scarce resources can make it an uphill battle for agencies to invest in hiring craft specialists who can help turn a campaign from good to great. For a long time, illustration has been viewed by many advertising agencies as an alternative […]

Local search engine optimization is important. In fact, 46% of all searches on Google are local. That said, if you are a local business and your local search engine optimization is down, you are missing out on an opportunity every time someone searches for your product or service online. And a lot of people are […]

As the photo director of Wallpaper * magazine, Holly Hay talks about what her everyday life looks like and which projects she likes to work on Holly Hay has been the picture editor of Wallpaper * magazine since 2017 and oversees the visual direction of every story in the magazine, from developing concepts for features […]

Whether you want to admit it or not, the decisions you make today are determined by your emotions. In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. "By using common psychological triggers that all people have," you might hear, "you can make more sales." While […]

In response to the public outcry against racial inequality sparked by the assassination of George Floyd in May this year, countless brands rushed to send messages of support to the Black Lives Matter movement. While many acted in good faith, much of the news has been viewed as misdirected at best and extremely ignorant at […]

How do you break bad habits? More importantly, how can you break bad writing habits that are preventing you from completing the manuscript you've been talking about for months, maybe even years? Let's face it: habits are hard to break, especially when it comes to bad writing habits. Writing is a career that requires a […]

In these modern times of digital transformation, most digital marketing strategies seem to be designed for online businesses. So are there digital marketing strategies for stationary companies? Yes, and one of the most effective is hyper-local marketing. What is hyperlocal marketing? As the name suggests, hyper-local marketing is a marketing strategy aimed at reaching customers […]

The CR Creative Effectiveness Award is intended to recognize the decisive long-term effects of creative thinking, strategy and work on companies and brands. Effectiveness can come in many forms. Examples of this are an advertising campaign that has had a significant impact on brand awareness or a branding project that has changed a company's assets. […]

The street photography by New York based photographer Melissa O & # 39; Shaughnessy has been featured in numerous exhibitions and books, including the new release by Colin Westerbeck and Joel Meyerowitz & # 39; Bystander: A History of Street Photography (2017), but Perfect Strangers: New York City Street Photographs is the first monograph of […]