The internet has become the go-to place for everything from trivia and celebrities to repairing our kitchen sinks. But AI SEO can change the way marketers help their websites rank high on search engine results pages (SERPs). Failure to rank it can result in your business running out of valuable search traffic. That means far […]

Welcome to my weekly roundup of the best of the latest leadership and communication blog posts I've seen in the past few weeks. Given the current business situation today and how much has changed as a result COVID-19 I continue to advocate racial justice and continue to use the weekly round-up as a place to […]

The history of advertising is peppered with brand characters and mascots. Over the years we've seen quite a number of creatures appear on our screens. Some, like the Duracell Bunny and Tony the Tiger, are old hands, while others, like the AA's dog Tukker, are relatively new. And while some may not consider a branded […]

Disclosure: This content is endorsed by the reader. So if you click on some of our links we may receive a commission. Every great online store starts in the same place – with an ecommerce website builder. With these tools, anyone can easily start an ecommerce business by building a website from scratch. So, if […]

In this issue of Exposure, Art Director Gem Fletcher introduces Rodrigo Oliveira from Rio de Janeiro and his visual design expresses the fluidity of gender and sexuality, and praises the virtues of beauty and self-expression In the solemn and spontaneous documentary photography by Rodrigo Oliveira from Rio de Janeiro, beauty and self-expression are always in […]

Google introduced a new consumer protection feature called Google Guaranteed. Companies that advertise through Local Services Ads can apply for a Google Guarantee qualification to provide customers with added security. Google Guarantee could be a powerful lead generation tool to help you stand out from your competitors. The program helps showcase home service providers who […]

From isolation to job insecurity to grief, the mental health fallout associated with the global pandemic is now widely recognized. In order to find out how fears manifest themselves in a variety of ways and under far-reaching individual circumstances, Wellcome commissioned five picture makers from different countries to create a photographic answer to the question: […]

According to Smart Insights, 45 percent of companies don't have a clearly defined strategy for digital marketing. 17 percent of companies have a digital marketing strategy that is separate from their marketing plan. This means that 62 percent of companies are unprepared. They don't have the strategy, tactics, or tools needed to market their business […]

From pastels to hyper-stylized symmetry, what arguably holds all of Wes Anderson's beloved films together is their distinctive aesthetic, which usually feels almost too meticulously constructed to be real. Since 2017, Wally Koval has been trying to bottle the director's unique visual magic in the form of Accidentally Wes Anderson, an Instagram account dedicated to […]

Both villains and monsters are considered antagonists, but there are differences between the two. You want to choose which version of the antagonist to use based on the purpose and tone of your story. The main difference between villains and monsters You probably think this is easy. “Well, monsters are. . . monstrous. Villains aren't. […]