As marketing becomes more complex and fragmented, the customer experience demands consistency more than ever: this is where designers become critical, says Andrew Barraclough, vice president of global design at GSK Once upon a time, marketing and design were only viewed as two distinct disciplines within companies, sitting in their respective silos. Design was tied […]

"I saw Malika Favre's book when it was launched and was amazed at all the work she had done. I wanted to take a look at what I had achieved over the past few years," says Paris illustrator Marylou Faure, who is now published her first monograph: "I tend to never look at projects again […]

Local search has exploded. Research by Think with Google has shown that local searches that qualify “near me” grew 150 percent faster than other local searches. Mobile searches near me increased 500 percent and searches near me tonight increased 900 percent. If you think about it, it makes a lot of sense. Google introduced us […]

As an industry, e-commerce growth of at least 6.3 percent per year is expected. According to Statista, user penetration will be 82.2 percent by 2024, up from 77.3 percent in 2020. The retail apocalypse and a global pandemic have spurred e-commerce growth. This is good news for ecommerce businesses. This is great news for an […]

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Traditionally, the surf culture was dominated by the image of the blue-eyed and blond beach bum. In reality, the history of the sport is much more nuanced. The African surf brand Mami Wata wants to change the narrative around the sport with its new project, a kickstarter for the first book that comprehensively documents and […]

Disclosure: This content is endorsed by the reader. So if you click on some of our links we may receive a commission. Every company needs insurance. Depending on your business type and industry, some of you may need more protection than others. Without insurance, you could be liable for potentially hundreds of thousands or even […]

Welcome to my weekly roundup of the best of the latest leadership and communication blog posts I've seen over the past week. Given the current business situation today and how much has changed as a result COVID-19 I continue to advocate racial justice and continue to use the weekly round-up as a place to share […]

The theme of maternal attachment is a laden, chaotic entanglement that offers both comfort and trauma. We are all born of the same anatomy, but no two experiences are the same. Cultural shows how we think about motherhood, how we envision it, what we include and what we hide, how much we resist its complexity. […]

According to Smart Insights, 49 percent of companies do not have a clearly defined digital strategy. Choosing the right digital strategy for your business is crucial. Experience helps you think about what to do differently, what not to do, and where to focus your energy. A fresh perspective from the outside can make all the […]