How Advertising Siloing Can Wreck Your Enterprise

How Advertising Siloing Can Wreck Your Enterprise

According to Investopedia, a silo mentality is "a reluctance to share information with people from different departments in the same company … which makes the company less efficient". In other words, if different people or teams in your company are not on the same page about everything that is going on, they can do a […]



Burger King France welcomes friends with a greasy print marketing campaign

Burger King France welcomes friends with a greasy print marketing campaign

Targeted at impatient fast-food aficionados, the print ads celebrate some of the chaotic parts of a trip to a drive-through BK – including greasy gear levers and chips-strewn seats The Paris agency Buzzman has launched the campaign, which shows a wonderfully blatant photograph of inconspicuous car interiors. Where it all comes to life are the […]



Easy methods to model a sustainable firm

Easy methods to model a sustainable firm

Fortunately for eco-brand enthusiasts and the health of the planet, attitudes about climate change are finally on the move. While green initiatives and organizations such as Extinction Rebellion and Greta Thunberg's “Fridays for the Future” movement are gaining traction around the world, consumers are examining how their lifestyle can contribute to the fight against climate […]



The most recent advert from Škoda exhibits the awkwardness of falling asleep in a automobile

The most recent advert from Škoda exhibits the awkwardness of falling asleep in a automobile

The humble road trip has become a tempting option when traveling in the current climate. With the road open and a bag of snacks, the main task for the passenger is not to fall asleep to keep the driver focused and entertained. But sometimes the hum of the engine and the blurry green landscape lull […]



How to decide on the best AdWords company

How to decide on the best AdWords company

According to Unbounce, half of the people who click your ads are more likely to make a purchase than those who come from an organic link. That's a bit of a surprise. With 600 million devices running ad blockers, ads are less effective. Google Ads accounts for 73.1 percent of search advertising, around $ 40.3 […]



Camille Walala brightened up a boring major road in East London

Camille Walala brightened up a boring major road in East London

The artist's trademarks and flourishes landed on London's Leyton High Road as part of her crowdfunding artwork, Walala Parade Camille Walala and local art collective Wood Street Walls raised a total of £ 40,000 to install the piece – including a £ 25,000 donation from the Mayor of London – which spans several shops in […]



How may pitching change after being banned?

How may pitching change after being banned?

Most creatives agree that pitching can be problematic. It is a high pressure, high stakes process where the agencies compete against the clock and against each other to come up with brilliant ideas for no financial reward. "There are many analogies with pitching and that it is, in some ways, unique and strange," says Caroline […]



Common Every part’s Emergence restores the gang expertise in VR

Common Every part’s Emergence restores the gang expertise in VR

A timely new game release from Universal Everything introduces gamers to a plethora of virtual reality designed to evoke "sophisticated patterns of human behavior on a large scale." Emergence was originally launched during the Sundance Film Festival in 2019, but has just been re-released on Steam as a free downloadable virtual reality experience for anyone […]



Greatest accounting software program

Greatest accounting software program

Disclosure: This content is endorsed by the reader. So if you click on some of our links we may receive a commission. 82% of companies fail due to poor cash flow management and subpar accounting practices. Yikes It's no secret that bookkeeping is difficult – and there's a reason people learn how to do it […]



Again by standard request Webinar – restarting communication: creating your communication plan 2.zero

Again by standard request Webinar – restarting communication: creating your communication plan 2.zero

Our 60-minute free webinar, Restart communication: Create your Path Forward communication plan 2.0, returns September 15th and 16th. During the August sessions, my colleague David Wright and I spoke to attendees on a number of topics including: How their approach to internal communications has changed since the pandemic began Whether you are confronted with a […]