Photographing the renovation of Shibuya station in Tokyo

Photographing the renovation of Shibuya station in Tokyo

The photo series Reconstruction by Satoshi Hirano was named one of the eight winners of the Steidl Book Award Japan, an annual prize that has been awarded since 2016. Satoshi's series deals with the renovation of the Shibuya train station in Tokyo and combines captured images day and night under a distinctive black and white […]



Two steps to utilizing voice and persona to repair flat characters

Two steps to utilizing voice and persona to repair flat characters

You created a character. You named them and gave them a colorful past as well as lots of fun personality traits. Your character enters your story. . . and suddenly you realize that they have fallen flat. You are boring. Those personality traits that you have carefully selected will not be shown. Your character goes […]



A easy information to the SERPs

A easy information to the SERPs

The SERPs (Search Engine Results Pages) are the lists you see when you type a query into a search engine. For most of us (63% plus 90% of mobile searches) that search engine is Google. So if your website does well in Google's SERPs, you will see a lot of organic traffic. When it comes […]



Ikea tells the story of the turtle and the rabbit

Ikea tells the story of the turtle and the rabbit

Aesop's fable receives a prequel in Ikea's sleep-oriented new advertising campaign celebrating the benefits of a good night Mama started the Tomorrow Starts Tonight campaign, which features a hard-living rabbit and sensible turtle on the eve of their famous race. Except this time, the rabbit doesn't brag about its speed, but spends the night with […]



The massive emblem debate

The massive emblem debate

We recently saw the launch of two major event logos – the 2028 LA Olympics and the 2025 Osaka Expo. Identities have been both mocked and hailed – here we examine why logos are causing such a heated debate and what they're about express our relationship with design Last week, the logo for the LA […]



The perfect (and worst) adverts for hand sanitizer

The perfect (and worst) adverts for hand sanitizer

Thanks to coronavirus, a new creative category is on the rise – advertising for hand sanitizer. As more of us stash bottles in our pockets, brands will come under increasing pressure to get noticed in a crowded category. So it makes sense that both Dettol and Lifebuoy have invested in large advertising campaigns, but it's […]



Publicity: Erik Carter

Publicity: Erik Carter

In this episode of Exposure, the CR column showcasing the work of aspiring photographers, art director Gem Fletcher examines Erik Carter, whose imagery focuses on black queer love – including platonic love, friendship and partnership In Stevie Wonder's 1973 track Visions, the musician speaks to the land of milk and honey, a biblical reference to […]



The Finest Credit score Card Corporations (In-Depth Overview)

The Finest Credit score Card Corporations (In-Depth Overview)

Disclosure: This content is endorsed by the reader. So if you click on some of our links we may receive a commission. There are many points of contact along the customer journey. The transaction is, of course, one of the most important, if not the most important. The way you accept payments matters to both […]



Weekly Roundup: Considering Totally different About How 6 Firms Are Dealing with Versatile Working, three Methods to Make Positive D&I Efforts Final, Management Ideas, and Insights on Learn how to Brainstorm Remotely

Weekly Roundup: Considering Totally different About How 6 Firms Are Dealing with Versatile Working, three Methods to Make Positive D&I Efforts Final, Management Ideas, and Insights on Learn how to Brainstorm Remotely

Welcome to my weekly roundup of the best of the latest leadership and communication blog posts I've seen over the past week. Given the current business situation today and how much has changed as a result COVID-19 I continue to advocate racial justice and continue to use the weekly round-up as a place to share […]



McDonalds Canada advertisements remind folks to deal with themselves when transferring

McDonalds Canada advertisements remind folks to deal with themselves when transferring

Moving is hard work. One of the main destinations is the moment when you finally arrive at your new property and enjoy a take-away meal to celebrate. This will be a familiar feeling around the world, but is particularly significant in Quebec, Canada, where traditionally most residential property leases end on the same day, July […]