Since many of us spend their days in virtual meetings, we recognize the energy consumption when we stare directly at our colleagues from just a few meters in two dimensions. This is usually not the case for face-to-face meetings where you follow the conversation in a natural and simple way, as if you were watching […]

Our painful aunt Anna Higgs is advising a design graduate how to get attention – and hopefully a job – while the usual ways of networking are currently closed Dear Anna, My name is Rory and I am a graphic design student in my last year at Loughborough University. I am in the final phase […]

New technologies are increasingly used to improve live performances – but can they ever replicate reality? Dramatist Lolita Chakrabarti, Young Vic's artistic director Kwame Kwei-Armah, and actor Adrian Lester discuss the role of the digital in a post-Covid world While some areas of the creative industry were already familiar with the introduction and adaptation of […]

We live in an age of extreme constraints that affect our lives in every way, including how we work and what we do. Although this may seem negative, our advertising correspondent Ben Kay explains the positive benefits that can bring limits I once worked for a company that had limitless money, no real deadlines, and […]

As we get used to a world full of zoom calls and distant collaboration, Patrick Burgoyne speculates about the longer-term changes that could result from the suspension In addition to hand-drawn rainbows and empty streets, the zoom window has become a permanent picture of the closure. Advertising for banks, supermarkets and other companies that want […]

When I first entered the world of search engine optimization, you were able to literally optimize your website for every term and be at the top of Google within a month or two. But of course that was a long time ago. With the ever-evolving Google algorithm, more time and effort is needed to get […]

The past few weeks have been an important moment for the race in America and for the rest of the world. The brutal and unjustified murder of George Floyd not only sparked a wave of global protests, but also mass reflection on the nature of the race and its role in society. Books like White […]

Promotional texts are often viewed as a dying art. D & AD even dropped the Writing for Advertising Award this year. As the Brooklyn-based advertising creative Malia Bence emphasizes, this is actually more important than ever for brands The reports of the death of copywriting are greatly exaggerated. Since I chose a career in advertising, […]

This year marks the 50th anniversary of the release of Cat Stevens & # 39; classic album Tea for the Tillerman. The album, which came out after a decade of war, protest and environmental disasters and contains the tracks Father & Son and Wild World, had a profound impact on popular culture. With his release, […]

Given the many changes in a short period of time resulting from the COVID 19 pandemic and social crises, employers are faced with important decisions about how to lead their teams and adapt to today's circumstances. It's a good time to see where your business is now and apply what you've learned in the past […]