Photographer Luis Alberto Rodriguez and designer Jordi Ng both started careers without formal art training. They reflect on how they have learned their craft, how they dealt with uncertainty and what it has done for their practice to take an alternative path Formal arts education is not just about what you learn from the program. […]

Why do some books work and some don't? Why do readers starve to consume one book while they drop another and forget about it altogether? If you want to write books that readers love, find answers to these questions and apply those answers to your work. Fortunately, there is a resource available to you that […]

Think back to the last time you made a big purchase online. If you're like most consumers, there's a good chance you've interacted with the brand multiple times on different channels with different devices before paying. The customer journey is no longer easy (if ever). It's a tortuous path for customers to visit brands on […]

It can be tempting at times to adopt a leadership style that you appreciate in a boss. Would you like to be that amazing motivational guide delivering killer presentations at the sales conference? Or the CEO who knows how to determine the numbers in the shortest possible time? Or how about this executive with the […]

The ad is the latest in a series of spots for the brand that mix humor with epic scenes while also pointing out the usefulness of Alexa's smart assistant While previous ads for Amazon Alexa Ellen Degeneres and Portia de Rossi pondered what life was like before the arrival of intelligent assistants and Michael B. […]

Education is the key to success in business, but I'm not just talking about your college or university. I'm talking about self-education. Understanding the finances behind your business can help you increase your profits, reduce costs, and operate more smoothly. The contribution margin ratio is one of those financial terms that sounds more complicated than […]

Growing up in the books of the artist Tomi Ungerer sparked the desire in the French illustrator Simon Bailly to tell stories through pictures. Most of all, while studying illustration, he learned to tell a story simply through a picture or a series of them. "It's something I use in my work every day," he […]

The BOPUS (buy online, pick up in store) has generated hype among both retailers and customers, and this trend is expected to continue. With BOPUS, retailers can leverage omnichannel experiences to increase online and in-store profits when done well. However, it requires synergies between online commerce channels and physical retail to be successful. What are […]

Copywriting can sometimes feel like a poor cousin to images in our visually dominated world. With access to all kinds of ideas, opinions and carefully crafted bonmots only on our phones, we arguably read more than ever before. And as anyone who spends time on Twitter knows, words matter – get the nuance of your […]

If you've studied marketing research, you will likely come across the term "funnel". What Exactly Are Marketing Funnels And Why Are They Important? Marketing funnels are a useful tool that you can use to visualize the path customers are taking from first learning about your brand to converting. Understanding them can provide useful information on […]