It is a difficult time to advertise because many brands are not sure whether they should take the path of seriousness "now, more than ever" or find some humor in the current situation. M & C Saatchi has with Let It Out! Campaign that plays on some of the known frustrations that Lockdown has introduced […]

Brooklyn-based photographer Jeremy Liebman is a photographer who can easily switch between meaty editorial projects for magazines such as Appartamento, New Yorker Magazin, Vanity Fair and the New Yorker and can also tackle large advertising letters for Apple, Nike and others. Prada, BMW and Wedgwood. His style is powerful and full of contrasts, and he […]

We are asked about ten times a year to either create something Morricone-like or to license one of his scores (usually Ecstasy of Gold, of course). "What do you like so much about Ennio Morricone's music?" we ask. And every time the answer is connected with storytelling, emotion and recognizability. And we can't really argue […]

The advertising industry has come a long way in portraying women, but there is still a lot to do with the stories she tells and the people she hires to tell them It's been 16 years since Dove launched its Real Beauty campaign, helping to catalyze a wave of brands to rethink how they represent […]

If you've ever had a cocktail at The Standard or at El Pastor Tacos in London, chances are you've come across Playlister's work. The London and Ibiza based company curates music for restaurants, bars, fashion stores and boutique hotels and works with clients to create distinctive playlists and audio identities. The company was founded in […]

It may be the highlight of the summer, but brands usually start their festive campaigns and ranges this season. Given the pandemic, which requires more guesswork than ever, we are investigating how the corona virus is changing the way things are done this time While most of the world usually spends July preparing for their […]

If you're a writer, you've probably heard the following question: "What's your genre?" Or you were asked: "What are you writing?" As writers, we tend to find a creative “happy place” and stay in three areas: medium, form and genre. This enables us to find a consistent voice and target our work to a specific […]

We were all once a child and now it may be time to act like a child again. This wise advice is not an exclusive thought. It comes from Fred Rogers, the same television personality who once advised us to look for helpers in times of crisis. If you look for the helpers, you will […]

At the age of 11, Trevor Robinson's school career advisor told him that he had more chances of becoming a bus driver than working in advertising. Despite the early obstacles to entering the industry, he has had an extremely successful career over the past three decades. In 1995 he founded Quiet Storm, one of the […]

NB Studio and Michael Wolff have developed a luxurious aesthetic for the CBD brand Lady A, including the name itself. The brand sells tinctures, balms, capsules and vape pens and was developed by Alexandra Dunhill, the great-granddaughter of tobacco dealer Alfred Dunhill, in response to based their observation that there is a lack of CBD […]