Shopping cart exits are big, bad and ubiquitous. The latest statistics from Baymard put the average documented online shopping cart abandonment rate at a scary 69%. This means that out of ten ecommerce customers who add an item to their shopping cart, nearly seven will leave the website without completing their purchase. Getting out of […]

Coffee comes with its own stories at this Sydney cafe that turns napkins, wrappers, receipts and cups into mini-narrative homes For The People designed the branding for the story café, which, according to studio founder Jason Little, "respects the legacy of storytelling" through a variety of narrative forms such as scripts, haikus and short stories. […]

Disclosure: This content is endorsed by the reader. So if you click on some of our links we may receive a commission. I don't want to think about how my WordPress works, I just want it to work. Before companies manage WordPress hosting, they need to make sure their websites are up and running. This […]

Deanna Templeton's new book What She Said features portraits of young women from Europe, the US, Australia and Russia fused with images of personal materials that Templeton herself amassed in the 1980s, such as gig flyers and excerpts from her own diary this time . The book, edited by Mack, is based on a text […]

If you run a corporate website, you've probably heard the need to switch from HTTP to HTTPS. But is there a bigger difference than the extra "s"? As a business owner, you know that even the slightest difference in a product, marketing strategy, or anything else related to your business can make a huge difference. […]

CR explores the delicate process of renaming a company, from how you know it's time to redesign your visual identity to making sure your new look fits into your plans for the future The big rebranding is an inevitable fact in doing business today. Companies are adapting, they are releasing new products, they are changing […]

How do good stories start? In the middle of the action? With a slow build up of the action? What would you really say is the literary definition of exposure, and how can knowing about it help you write better stories? Exposure is a literary term that deals with the beginning of a story. In […]

Here's a question for you: how well do you know your customers? I ask because the better you understand your customers, the more effectively you can reach them. Once you know what makes them tick and what affects their individual buying decisions, you can tweak your marketing strategy to drive conversions. The answer? Psychometric profiling. […]

Advertising agency Pablo created a series of posters and a film for Comic Relief's Funny is Power campaign, all of which highlight the ability of humor to bring people together With events going on, it's not surprising that this year Comic Relief is celebrating the way laughter, smiles, and silliness can bring people together regardless […]

You probably have the popular '70s song "You're so vain, you probably think this url is about you … isn't it, isn't it?" Belongs. OK, Carly Simon probably didn't sing about vanity urls. While they're not as catchy as this song, be sure to watch out for vanity web addresses, especially with paid ads. Whether […]